Locations, Regions, Brands, and Franchises organize your business in Opus, so you can assign the right training to the right team members and roll reporting up the way your business is structured.
✅ Before you start: Admins can add Locations, Regions, Brands, and Franchises.
Regions, Brands, and Franchises show under People only once they're turned on for your business.
Team members belong to one or more Locations, for example when they sign up with a Location's invite link or QR code. You can then group Locations into Regions, Brands, and Franchises to assign training and view results across many sites at once.
Location: a single physical site.
Region: a group of Locations, often a geographic area. Regions can sit inside other Regions.
Brand: a group of Locations with its own logo and color, which team members at those Locations see in the Opus Training app.
Franchise: a group of Locations, ideal for franchisee-owned sites.
Table of Contents:
Creating Locations and Location Groups
How to Add a Location
In the left navigation, go to People > Locations.
Click New Location in the top right corner.
Enter a Name, and add an Address (recommended).
(Optional) Choose a Brand and Franchise, and one or more Regions, if your business uses them.
Click Create.
Your new Location appears in People > Locations.
How to Add a Region
In the left navigation, go to People > Regions.
Click New Region in the top right corner.
Enter a Name.
Under Locations, select the Locations to include.
(Optional) Choose a Parent region, or add Sub regions.
Click Create.
💡 Regions can overlap: A Location can belong to several Regions, so you can build nested areas like a state inside a larger territory.
How to Add a Brand
In the left navigation, go to People > Brands.
Click New Brand in the top right corner.
Enter a Name and select the Locations to include.
(Optional) Add a Logo and a Color.
Click Create.
💡 One Brand per Location: A Location can belong to only one Brand, so Locations already in another Brand don't show in the list.
How to Add a Franchise
In the left navigation, go to People > Franchises.
Click New Franchise in the top right corner.
Enter a Name and select the Locations to include.
Click Create.
A Location can belong to only one Franchise.
➡️ Learn more:
Manager Brand, Region, and Franchise Memberships: how to have a Manager oversee a whole group.
FAQ
What's the difference between a Region, a Brand, and a Franchise?
All three group Locations for assignments and reporting. A Location can be in several Regions but only one Brand and one Franchise, and Brands also carry a logo and color for the Opus Training app.
Do I have to add a Location to a group?
No. Groups are optional, and a Location works on its own. Add it to a Region, Brand, or Franchise whenever you're ready.
Why don't I see Regions, Brands, or Franchises?
Each group type shows under People only once it's turned on for your business. Message our team through chat or email support@opus.so to turn one on.

